The American e-commerce giant Amazon has introduced a personal shopping service for men’s fashion. Its new service is an expansion to the Personal Shopper by Prime Wardrobe, which earlier constituted services only for women. Amazon is now striving to seize a lucrative opportunity which usually consumers face in the fashion world.
Under its service, the company will be assorting an Amazon stylist to its customer and select a list of fashion items that match their interests. After that, the fashion items are shipped to the consumer and they have an option to try-on. If the customer doesn’t like few items, they can return it back. To make the service available for them, the customer needs to pay a flat fee of USD 4.99/month. Its new service will include brands such as Scotch & Soda, Adidas, Lacoste, Amazon Essentials, Goodthreads, and Levi’s, among others.
Amazon isn’t the first one who has tapped into this lucrative personal shopping market. Its rival Stitch Fix provides similar services to its consumers. Before the whole process of stylists picking up the clothes for its users, customers need to take a quiz which helps the platform to know their fashion interests. Moreover, like fashion subscription services, the customer can reach out to its stylist and issue a specific request. In the case of Stitch Fix, it charges USD 20 fee as a stylist fee while Amazon is an affordable version. Furthermore, it has millions of fashion styles under one roof which helps it to leverage its market position.
In the statement issued by Amazon, the company said that since its service launched in 2019, “hundreds of thousands” have created their fashion profiles and millions of people have used the home try-on option. Meanwhile, Stitch Fix it currently has a clientele base of 3.5 Million and is witnessing a growth of 9% year-over-year. The trend of hassle-free shopping across the globe has encouraged various companies to penetrate the market. Currently, Personal Shopper by Prime Wardrobe is only available in the U.S. while their home try-on service is available in the UK, U.S., Austria, Germany, and Japan.
Besides the launch of men’s fashion services, Amazon introduced Luna, a cloud-based gaming subscription service that requires no console. The gamers can subscribe to the Luna+ game channel for USD 5.99/month. It allows the players to play Luna Games from Amazon-owned Twitch. The game library has more than 100 games which include Resident Evil 7, Control, A Plague Tale: Innocence, The Surge 2, and The Impossible Lair, among others.
Last week, Amazon also announced the launch of a climate-friendly program that will assist the customers to shop for sustainable products. The company said that the customers will now see more than 25,000 products ranging from grocery, fashion, beauty, electronics, and household with a “Climate Pledge Friendly” label. Its new program is part of the company’s commitment to go carbon neutral by 2040. Over the years, Amazon has faced protests from environmental activists which encouraged them to take necessary actions. In June 2020, it launched a USD 2 Billion venture capital fund to combat climate change by supporting the startups and initiatives that reduce their carbon foot print.