Apple takes it a Notch Up with its World’s First Floating Store!
The worldwide retail network of Apple might have taken a hit during the coronavirus pandemic; however, that hasn’t curbed the iPhone manufacturer from indulging into creativity. The company has come up with a new store that is pricey-looking, unique, and outlandish exterior design. The iPhone maker’s latest retail location is situated in Singapore on the city-state’s waterfront. It is officially known as Apple Marina Bay Sands. Apple is claiming it as the world’s first title: it’s the only Apple retail shop on the planet that floats on water.
A Treat for the Eyes
The location, which is a part of the luxury hotel and resort of the same name, is Singapore’s third Apple Store after Orchard Road, which started as Singapore’s first in 2017, and Apple Jewel Changi Airport, situated in the world-famous retail sector of Singapore’s transportation hub that also features the world’s tallest indoor waterfall.
During the daytime, the new Marina Bay Sands store seems to look like an intriguing spacecraft of some sort or perhaps some form of futuristic theater.
The view is so stunning because at night-time when Singapore’s iconic skyline is shining in all its glory in the background. The store really looks iconic and you can tell the company clearly engineered it as an evening fixture best viewed in the dark. The place gives Rehoboam vibes similar to sinister-seeming artificial intelligence from Westworld’s third season.
There are not a lot of details on the location, such as how exactly the interior is structured. However, it is clear that the store is Apple’s 512th retail shop globally, and that it’s opening sometime soon. MacRumors got its hands on a sweet little teaser video Apple designed to promote the store’s opening, displaying a custom graphic meant to emulate the look of the thin light lines that spread across the orb at night.
9to5Mac has published what seems to be marketing images and blurbs advertising the latest store, in which the store is referred to as “the lantern on the bay.”
“During the day, the store’s glass panels reflect the towering skyline of the Downtown Core and motion of the rippling water. At night, the sphere glows with a gentle warmth, evoking the design of traditional lanterns carried during Singapore’s Mid-Autumn Festival,” one of the slides reads. “The pavilion dome narrows to an oculus, allowing unobstructed light to flood in. A birds-eye view of the store resembles a glass iris peering into the sky.”
As per the marketing material, the store is expected to “include the same measures found at Singapore’s other Apple Stores” related to ongoing COVID-19 health and safety efforts, which consist of limited occupancy, mask-wearing, and other sanitization requirements.