Apple Unveils its All-in-One Subscription Service Including Fitness Plus
Apple Inc. or Apple announced its all-in-one subscription service called Apple One on Tuesday, September 15, 2020, that combines Apple Music, Apple TV+, Apple Arcade, Apple News+, Apple Fitness Plus, and iCloud in one plan. With the new plan, consumers can easily access their choice of services ranging from entertainment and news to fitness using their existing Apple devices including iPhone, iPad, iPod touch, Apple TV, and Mac.
One of the most highlighted services provided in the subscription, as Apple stresses, is the introduction of virtual fitness classes called Fitness Plus, which would be made available before the end of this year. Although the facility of fitness classes can be available with various devices of the company, Apple stated that it is built for the Apple Watch. The company is planning to launch its Watch Series 6 soon.
California-based tech giant witnessed a surge of its revenue despite the widespread COVID-19 pandemic that has crippled the global economy and overall industries across the globe. During the pandemic, Apple catered services and provided various products to satisfy the needs of those who were working from home and the new policy is also a part of Apple’s aim at enhancing the lifestyle of these people.
Apple One Subscription
Apple’s senior vice president of Internet Software and Services, Eddy Cue stated in a statement, “With Apple One, you can access the best of Apple entertainment across all your favorite devices with one simple subscription.” Under this new scheme, a consumer has to pay nearly $15 per month for an individual plan or about $20 per month for a family plan that includes television, music, and games. The company has also a scheme of about $30 per month, which adds up other services including news, fitness service, and more storage. Nevertheless, Apple is offering a 30-day free trial for any services that customers do not already have.
Ben Bajarin, principal analyst for consumer market intelligence at research firm Creative Strategies, said, “It’s a lot more aggressive pricing than I thought,” adding that Apple customers already paying $15 a month for family plans to some of the company’s content servers. A key rival in streaming music, Spotify Technology criticized Apple’s new plan by terming that the latter company had abused the market competition using its dominant position.
With an aim to provide fitness classes for its customers, Apple is providing a new health-related service with a cost of $9.99 a month or $79.99 a year, which comes under the Apple One subscription. Since this fitness service is specially launched for the consumers with Apple Watch, the company is offering three months free with the purchase of a new Apple Watch.
Apple explained in its website, the workouts would require a set of dumbbells or no equipment at all and consumers could gain access to 10 different workout types available, including cycling, treadmill, yoga, core, strength, rowing, and HIIT routines, with a provision of updating new workout list every week.
During the workouts, a new Apple Watch Series 6 would be able to monitor blood oxygen and provide information about other advanced exercises and even tell the number of calories burnt. The Fitness Plus will be first available in Australia, Canada, Ireland, New Zealand, the United Kingdom, and the United States after the launch.