Canada Ad Agency Creates Real Life Ad Block In The City For Christmas!
Christmas is already here and this Canada creative agency has kept the city ad-free. Well, this ad agency has bought all the blank ad space! Read the full story to discover that...
A hero we all needed!
Wunder, a creative ad agency in Canda, launched a marketing campaign in Halifax, Nova Scotia, by doing the most opposite what every brand does! They bought all the blank ad spaces in the city for Christmas.
How much did they spend on it?
The independent company bought all the ad spaces for $10,000. “We decided to do the opposite and give everyone a break from ads during the holiday season,” says Wunder. They bought all the ad spaces that include bus stops, newspapers, and even radio ads. That’s crazy!
They called it the “White Christmas” campaign
The creative director Stephen Flynn said that the only roadblock regarding Adblock they encountered was the radio ads but it was eventually done!
Blank Newspaper ad.
They created a short video that showed the workers putting the white paste on the bus and billboards. They also reigned social media by sponsoring white print on it! Isn’t it creative!
Have a look over this!
Just a ‘Blank Space’ [Taylor Swift] baby. Whoever thought about this, is marketing genius!