Elvie Has Introduced A Non-Electric Breast Pump And Milk Collections Cups
The UK-based femtech company Elvie has introduced a non-electric hands-free breast pump in its product line. Its latest product named “Elvie Curve” costs £49.99 (approximately USD 64) which costs around 4X lower than its electric breast pump.
According to the company’s website “Elvie Curve lets you gently express milk when you let-down while you’re feeding or pumping on your other breast, or whenever your breasts feel full. Fitting the curve of your breast and worn in-bra, it’s ideal for managing your milk supply during day-to-day life and while traveling.” The product is claimed to be dishwasher safe, BPA free, and made with food-grade silicone.
The product has a valve that allows the users to control the suction strength and can hold up to 4 oz of milk. It’s less in comparison with the electric pump. In addition to the Elvie Curve, the company has also launched “Elvie Catch.’’ It’s a two breast milk collection cups with slip-proof security. It helps the users to save the milk and stay leak-free. “Unlike many other breast shells and nipple pads, Elvie Catch sits securely in a bra to prevent leaks and is reusable, collecting up to 1 oz of breastmilk per cup so nothing goes to waste,” Elive said in a press release.
Understanding that the challenges of breastfeeding go beyond pumping, we designed Elvie Curve and Elvie Catch to fit seamlessly (and subtly) into the lives of moms and help them make the most of every last drop of their liquid gold!” said Tania Boler, Founder, and CEO of Elvie in a press release. “At a time when the demand on mothers is greater than ever, we’re proud to be supporting moms with modern breastfeeding solutions that empower them to pump on their own terms so they can enjoy every moment, especially the messy ones.”
In April 2019, the world’s first silent breast pump maker company raised USD 42 Million Series B funding. The seven years old startup had to go through various struggles to become a prominent player in the global women’s health market. The company had run various campaigns to break the stigma around public breastfeeding and pelvic floor health. “We know the giant boobs will raise a few eyebrows, but we want to make sure no one overlooks the way that this stigma has been used to repress women,” Boler said in a statement.
Its first product was an app-connected Kegel trainer which assist women to strengthen their pelvic floor with five-minute workouts. Talking about the latest products CEO Boler said “Elvie Curve and Elvie Catch mark the next steps in Elvie’s mission to modernise breastfeeding and pumping products so they fit into the lives of real, modern-day mums.”
“We launched the silent, wireless, and wearable Elvie Pump two years ago to make pumping a hands-free experience that empowers mums to pump on their own terms. But we know that the challenges of breastfeeding go beyond pumping,” she added. Both of the company’s latest products Elvie Curve and Elvie Catch are available in the U.S. and UK via its website.