It has been confirmed that according to Wall Street Journal, “Facebook is speaking with media companies about licensing long-form TV-quality “premium” programming that would be shared in a Facebook app on set-top boxes. Media companies say Facebook is aiming for videos that are upwards of 10 minutes in length and are created specifically for the social network, with a focus on everything from sports to scripted shows.”
Facebook is looking to provide Facebook Exclusive Videos
Netflix will be the main competitor, who already owns a big market cap when it comes to streaming media. Amazon also launched its Prime Video services recently that seem to do a decent work since then.
Why Is Facebook Entering Into Streaming Business?
Facebook’s major source of revenue is adverts; Facebook recently is testing ads in videos from the news feed. Ad revenue from Videos is the next thing Facebook is focusing on. Ad cost on video is generally high, hence this platform can be the next biggest revenue source of Facebook.
What else can we expect?
It has also been confirmed that Facebook Streaming App is also expected to have the Facebook integration, so the user watching TV on Facebook Streaming App can get real-time notification from Facebook. It may also introduce first-month free subscription to its users.
You go Facebook!
It is expected from Facebook to implement Live video Feature on-the go, so the user can watch their friends going live on TV itself through App.
The launch of Facebook’s own App will help them generate revenue through the TV Ads
Facebook launched the Live video in April last year, which became highly popular. Though there are no words about when the app can make an entry but the launching of this will create a good competition in the market.