Facebook Rolls Out Climate Change Information Center & Promises to Eliminate “Scope 3” Emissions by 2030

Facebook which is the world’s biggest social media platform, accepts that climate change “is real” and that “the science is unambiguous and the need to act grows more urgent by the day” the platform seems unwilling to take initiatives to really stand up to the climate change “denialism” that revolves on its platform.

“Connecting People with Science-Based Info.”

The company is poised to get net-zero carbon emissions and be driven fully by renewable energy in its own operations this year.

However, as the corporate world slaps a new coat of green paint on its business practices, Facebook is searching for ways to get out in front with the release of a Climate Science Information Center to “connect people with science-based information.”

The company is declaring a new information center, designed post its COVID-19 pandemic response. According to the company, the center is designed and engineered to connect people to factual and up-to-date climate information. So far, Facebook claims that more than 2 billion people have been directed to resources from health authorities with its COVID-19 response.

The company stated that it will utilize the Climate Science Information Center to provide facts, figures, and data from the Intergovernmental Panel on Climate Change (IPCC) and its global network of climate science partners. This consists of the UN Environment Programme (UNEP), The National Oceanic and Atmospheric Administration (NOAA), World Meteorological Organization (WMO), and others. To start things off, the center is rolling out in France, Germany, the UK, and the US.

Facebook has been comparatively assiduous in taking down COVID-19 misinformation that circulates on the platform. The company removed 7 million posts and labeled another 98 million more for distributing coronavirus misinformation. Facebook has been accused of being far more upbeat when it comes to climate change propaganda and pseudoscience.

Mission 2030!

The New York Times published an article in July which revealed how climate change deniers utilize the editorial label to skirt Facebook’s policies around climate disinformation. In September 2019 a group named as the CO2 Coalition managed to overturn a fact-check that would have marked a post as misinformation by appealing to Facebook’s often scrutinized stance on providing and intensifying different opinions. By calling an editorial that contained blatant misinformation on climate science an editorial, the group was able to prevent the types of labels that would have redirected a Facebook user to information from recognized scientific organizations.

Facebook fights that characterization. “If it’s labeled an opinion piece, it’s subject to fact-checking,” expressed Chris Cox, the chief product officer at Facebook.

“We look at the stuff that starts to go viral. There’s not a part of our policies that says anything about opinion pieces being exempted at all.”

With much of the Western Coast of the United States now burning, the issues are no longer academic. “We are taking important steps to reduce our emissions and arm our global community with science-based information to make informed decisions and tools to take action, and we hope they demonstrate that Facebook is committed to playing its part and helping to inspire real action in our community,” the company said in a statement.

Apart from its own operations, the company is also trying to reduce operational greenhouse gases in its secondary supply chain by 75 percent and wishes to reach net-zero emissions for its value chain. This includes suppliers and employee commuting and business travel, they wish to do this by 2030, the company said. Facebook did not talk about how much money it would be investing to support that initiative.