Paytm Launches Its Own App Store To Downplay The Dominance of Google Play Store

Paytm has announced the launch of the Mini App Store for Indian developers. The Indian e-commerce payment company has introduced the app store to challenge the dominance of Google Play store in the country.

According to Paytm’s press release, the developers can use technologies such as HTML and JavaScript to develop their apps and list them for free. These apps will be accessible to over 150 Million active users on the platform. As of now, the popular apps that are already listed on the app are Netmeds, 1 MG, Decathlon, Dainik Bhaskar, Digit, Republic Bharat, Ola, and Dominos, among others. The company said that over 300 apps have already joined the Paytm app store.

The company’s move to launch its own app store after its app was removed from the Google Playstore for not complying with its gambling policies. In response to that, Paytm said that the whole matter is “arm-twisted” and it has “biased Play Store policies” which is thriving to create Google’s dominance. Moreover, Google’s policies that mandate developers to use their billing service has triggered Paytm to launch their Mini App store.

“I am proud that we are today launching something that creates an opportunity for every Indian app developer. Paytm Mini App Store empowers our young Indian developers to leverage our reach and payments to build new innovative services. For Paytm users, it will be a seamless experience that doesn’t require any separate download and enables them to use their preferred payment option,” Vijay Shekhar Sharma, founder, and CEO of Paytm said in a release.

Paytm’s Mini App store will be supporting various features which include supporting subscriptions and one-time login. Even though it has mentioned that it won’t charge any commission on listing the app on the app store, it will be levying a 2% fee on “other instruments such as credit cards.”

Meanwhile, Google has announced that it’s delaying the new Play Store payment policy in India by two years. This move came after more than 150 startups and firms in the country came together to form an alliance to launch an app store to cut their dependence on Google’s Play Store. The major startups that are part of the alliance are fantasy sports firm Dream 11, social network ShareChat, payment processor Razorpay, and business e-commerce company IndiaMART. More than 50 Indian executives have addressed their concerns to India’s Ministry of Electronics and Information Technology.

“We are setting up listening sessions with leading Indian startups to understand their concerns more deeply. We will be setting up Policy Workshops to help clear any additional questions about our Play Store policies. And we’re also extending the time for developers in India to integrate with the Play billing system, to ensure they have enough time to implement the UPI for subscription payment option that will be made available on Google Play — for all apps that currently use an alternative payment system we set a timeline of 31st March 2022,” said Purnima Kochikar, Director of Business Development of Games & Applications at Google Play, in a statement.